
Commercial aviation industry analyst, Michael Boyd, penned a fantastic article in his April 30th edition of the “Monday Hot Flash.” He arrived at the same conclusions we did in our February 2012 entry on the OPERATION ORANGE website entitled, “Our Future: If We Choose To Allow It.”
The government and industry are racing toward this “brand virtualization” concept, and the pilot associations are entranced by the metamorphosis. We hope to change the trajectory of this feature of pilot recruitment for purposes of protecting the traveling public against dangerous trends in outsourcing and the annoying deterioration of passenger service. Boyd correctly calls-out the revolving door of low-skilled and low-paid employees, which logically result in low levels of passenger service and operational safety. It seems that the airline support personnel will have to choose between a career in aviation, or one preparing fast food, washing windows, collecting tolls, or grooming pets.
If we don’t act in our own best interests, piloting will succumb to the same fate. This is the model airline management has for pilots, and they have paid off the government to those ends.
We invite you to read Boyd’s article and also encourage you to read his other works. His analysis is far superior to the self-serving bilge offered by Wall Street and other incarnations of the “conventional wisdom.”
(To read Boyd’s article on Boyd Group International’s website, click HERE)
(To read Boyd’s article in PDF, click HERE)
Dealing With The Virtual Airline
By: Michael Boyd, Monday, April 30, 2012
© Boyd Group International, republished by OPERATION ORANGE with permission. All rights reserved by Boyd Group International, www.aviationplanning.com
It happened in the petroleum industry. It’s happening in the airline business. Or, more accurately, it’s already happened in the airline business. Brand virtualization.
Today, you go to the gas station and pump a brand of gas in to the tank of your SUV. But where that unleaded came from, how it was produced, who produced it, who moved it and who put it into the filling station storage tank, are all different companies, and they can change month to month, and even gas station to gas station across town. The only thing that’s the same is that the sign at the station says “Conoco” or “Shell.”
Twenty years ago, oil companies were involved from the wellhead to the gas pump. Today, it’s different vendors and suppliers for every part of the logistics stream. It’s all been farmed out to independent surrogates.
Tumble to this: that’s exactly what’s happened in the US airline industry over the last 15 years. Today, it’s not only possible, but probable Continue reading →